New Xbox Exec Clarifies Recent Comments About In-Game Ads

Veja o que foi divulgado recentemente. Xbox chief strategy officer Matthew Ball has clarified comments he made about in-game ads.

Vale destacar que He set the record straight, saying he was responding to comments he made prior to joining Xbox and that his comments do not necessarily reflect Microsoft's "plans or beliefs." "What I do say is that ads should be used to offer more affordable alternatives alongside today's ad-free experiences, in the hopes more could play as a result. Similar to how Netflix and Disney+ have ad-tiers with all the same content, but at half the price or so," he added. "At no point do I even mention in-game ads.

I personally believe interrupting the gameplay experience would be bad." The original story is below. Speaking to The Game Business , Ball said there exists a "two-sided problem" in the modern gaming space. Development costs for many games are now "way too high," and consumers do not want to pay more. Something has got to give, and one possible solution, as Ball sees it, is through advertising. Continue acompanhando pra nao perder as novidades.