Xbox Game Pass Lost “Millions” Of Subscribers After Massive Price Hike In 2025

Confira os detalhes que estao repercutindo. Xbox's chief strategy officer Matthew Ball has confirmed that Xbox Game Pass lost "millions" of subscribers after the massive price hike for the service in 2025.

Importante mencionar que Speaking at The Game Business Live today , Ball said, "We shed millions of subscribers over the span of a few months" following the hike from $20 to $30 that was announced in October 2025. Ball went on to say that Microsoft "corrected that offering" by lowering the price down to $23/month for Game Pass Ultimate as one of Xbox CEO Asha Sharma's first big moves. He also called out Microsoft's decision to stop releasing new Call of Duty games into the Game Pass library as an effort that resonated with users.

At $23/month, Game Pass Ultimate is still more expensive than it was this time last year, Ball pointed out, but "the value has changed." Microsoft does not disclose Game Pass subscriber numbers, so we don't know how many people it had, then lost, then potentially regained since the price cut was announced in April 2026 . In 2024, Microsoft announced that Game Pass had 34 million members--that number included Xbox Live Gold accounts that were converted to Game Pass Core. This tier is now called Game Pass Essential. Also during Ball's talk, he discussed how Xbox--as a brand and a business- languished under the leadership of Phil Spencer and Sarah Bond. Continue acompanhando pra nao perder as novidades.